Mazda's late-summer event has landed at 3405 McLain Street, a few minutes off the US-70 bypass. Come find great deals on the CX-30, CX-5, CX-50 and CX-90 without driving to Raleigh to do it.
Serving Goldsboro, Wayne County, Kinston, Wilson, Smithfield and Clayton
Why Goldsboro Drivers Shop the Season of Discovery at Sport Durst
Season of Discovery is Mazda's late-summer national event, and the timing is not an accident. It lands in the window where the outgoing model year is making room for the next one, which is the part of the calendar where a dealership's lot is at its most interesting. There is genuine range on the ground: the current generation of a model alongside what is arriving next.
For Wayne County that timing matches something else. August and September are when families finish the school-year shuffle, when Seymour Johnson households come off a summer of PCS moves, and when the drive out US-264 to Greenville starts happening every other weekend. A lot of vehicle decisions that got postponed in June get made now.
The part we can be useful about is the local one. You do not have to run US-70 up to the Triangle to shop a national Mazda event. The same event, the same manufacturer offers, on a lot fifteen minutes from most of Goldsboro. Ask us about current offers and we will tell you what is actually running on the model you want.
Season of Discovery Offers
Mazda sets these centrally and they move from cycle to cycle. Rather than post figures that go stale, we will tell you exactly what is running the day you ask.
Special Financing on Mazda Crossovers
Season of Discovery has historically centred on special financing across the crossover range. Terms and eligible models vary by cycle and by credit tier.
Call for Current TermsLease Options on Select Models
Lease programs run alongside the finance offers on selected models and trims. Which ones qualify changes during the event, so it is worth asking twice.
Ask About LeasingLoyalty and Military Appreciation
Mazda runs loyalty and military appreciation programs that can sit alongside event offers. Seymour Johnson families should bring ID and ask us to check eligibility.
See All Current SpecialsSeason of Discovery Deals on Mazda SUVs Near Goldsboro
Four crossovers, four different jobs. Here is which one tends to suit which Wayne County driver.
Mazda CX-30
The small one, with all-wheel drive standard. Easy to park downtown and cheap to run on the Berkeley Boulevard loop.
View CX-30 Inventory
Mazda CX-5
All new for 2026, on a longer wheelbase with more rear-seat room. The default answer for most Goldsboro households.
View CX-5 Inventory
Mazda CX-50
Roomier and rougher-edged than the CX-5, with roof rails that get used. Also the one with a hybrid available today.
View CX-50 Inventory
Mazda CX-90
Three rows, seven or eight seats and a 3.3-litre inline-six. The one for families running back and forth to ECU.
View CX-90 InventoryNot sure which one fits? The Mazda model research hub lays the range out side by side, and inventory moves quickly during a national event, so call to confirm what is on the ground before you drive over.
Why Wayne County Drivers Buy Here
You Are Not Driving to Raleigh
The same national Mazda event, the same manufacturer programs, on a lot fifteen minutes from most of Goldsboro instead of an hour up US-70 and the I-42 bypass.
A Group Behind a Local Store
Sport Durst runs multiple stores across North Carolina, which is why the inventory reach is bigger than the size of the building suggests. If it is not here, we can usually find it.
Certified Mazda Service on Site
Factory-trained technicians and genuine Mazda parts in the same building you bought the car in. Service scheduling is online and the service line is (919) 249-7654.
A Military Town, and We Know It
Seymour Johnson shapes this market. We are used to PCS timelines, deployment paperwork and buyers who need a decision made this week rather than next month.
Get Pre-Qualified Before You Come In
Knowing where you stand before you walk in changes the conversation, especially during a national event when the good configurations move fast. The application takes a few minutes and our finance team works with a range of credit situations.
What Eastern NC Drivers Say
Reviews from Goldsboro, Wayne County and the towns along US-70.
Season of Discovery Questions from Goldsboro Shoppers
What is the Mazda Season of Discovery Sales Event?
It is Mazda's late-summer and early-fall national sales event. Mazda sets the offers centrally and they change from cycle to cycle, which is why this page does not list figures. Call Sport Durst Mazda of Goldsboro at (919) 823-7198 and we will tell you exactly what is running on the model you want, on the day you ask.
Which Mazda models are included at the Goldsboro store?
Season of Discovery is typically a crossover-led event, so the CX-30, CX-5, CX-50 and CX-90 are the models to ask about first. Eligibility varies by model, trim and powertrain, and it can change during the event. Ask us which specific vehicles on the lot qualify before you settle on a trim.
How far is Sport Durst Mazda of Goldsboro from Kinston or Wilson?
We are at 3405 McLain Street in Goldsboro, a few minutes off the US-70 bypass. Kinston is roughly half an hour east on US-70, and Wilson is about the same going north on US-117 and I-795. Smithfield and Clayton drivers come down US-70 from the other direction. Most of Wayne County is inside fifteen minutes.
Do you offer a military discount for Seymour Johnson families?
Mazda runs a military appreciation program, and it has historically been available alongside national event offers rather than instead of them. Terms and eligibility are set by Mazda and change over time. Bring your ID and ask us to check what applies to your situation before you sign anything.
Can I combine Season of Discovery offers with a trade-in?
In most cases yes, because a trade-in is a separate transaction from a manufacturer offer. Start with an online trade valuation so you have a working number before you come in, then we will confirm what stacks and what does not on the specific vehicle you are looking at.
Do I need an appointment to shop the event in Goldsboro?
No, you can walk in. An appointment helps if you want a specific trim or a specific configuration ready when you arrive, which matters more during a national event because popular models move faster. Call ahead and we will have the car sitting out front.
What credit score do I need to qualify?
There is no single number. Manufacturer finance offers usually require well-qualified credit, but they are not the only way to buy a car, and our finance team works with a range of situations. Submitting the online credit application before you visit is the fastest way to find out where you actually stand.
Come See What Is Running This Season
Call and we will tell you exactly which offers apply to the model you want, before you make the drive.
Sport Durst Mazda of Goldsboro · 3405 McLain Street, Goldsboro, NC 27534
Offers referenced on this page are Mazda national programs. Availability, eligible models, terms and expiration are set by Mazda and are subject to change without notice. Not all buyers will qualify; manufacturer finance and lease programs generally require approved credit through Mazda Financial Services. Tax, title, license and dealer administrative fees are not included. Loyalty and military appreciation programs carry their own eligibility requirements. See dealer for complete details and eligibility.
